THE BENEFITS OF INTERNET MARKETING BY AKOSA ONYEDIKACHI
What is Internet
Marketing?
Internet
marketing or online marketing refers to advertising and marketing efforts that use the Web and
email to drive direct sales via electronic commerce, in addition to sales leads
from Web sites or emails as defined by webopedia
Marketing is an essential
component for Product or service adoption across targeted audience. Conventional
marketing strategies have always been known or associated with high budget and
market research requirement. In recent times people across the globe have
started realizing the benefits of internet marketing as the world is becoming
smarter and more efficient. As technology advances, the Internet
has become a very useful and powerful tool that is capable of putting smart
companies on a solid foot. On the contrary, the rest of the companies might
have been spending more on advertising rather than making more money. There are
too many advantages of using Internet marketing as a modern tool and strategy
to draw more customers to trigger unprecedented growth.
Here are some of the facts that you have to
remember as you tend to analyze what Internet marketing is all about:
THE BENEFITS
Your Business is open twenty four
hours in one day and seven days in a week. This would mean that there is not a
minute wasted in your business since it is always open for everyone to see.
Furthermore, the people who are able to browse your business are not only the
ones located in your local area but those who are located nationally and
internationally. No matter what their time zone is, they can surely browse your
products or services.
Another Benefit is that when it
comes to Internet marketing, you shell out almost next to nothing. Although
sending e-mails to your subscription base may cost you a little amount, this is
still cheaper compared to sending letters through postal mail service. You can
also do updates as often as you can for your subscribers through the use of
e-mails. The guests on your site will be able to catch up to the latest news
and updates in every visit. If you decide to put up a sale, your visitors will
be able to shop with discounted rates as soon as they can log into their
e-mails. If your business involves time sensitive details like in a law firm,
online magazine or in a newspaper, delivering your products to your customers
can be so easy and secured since you can do it directly yourself and not make
use of the services of a courier.
You can design and woo your
customers in a better way without much time and investments on an internet
marketing enabled campaign. One of the best aspects of this campaign is that it
meets the eye of the target much faster and in a concentrated way. This can
also enable you manage your leads and convert them into opportunities in a
faster manner too.
It has proven to provide a clear
cut communication between the customer and service provider.
With better customer satisfaction
and increased bottom line you are sure to become a prominent entity in the
segment of your industry.
Most people admit to the fact
that internet marketing and an online presence can provide a more trustworthy
image of self or business online. It has helped in new customer acquisition and
growth even in the challenging times of recession.
Internet as an arena is growing
year by year. More number of users are buying or are interested in buying
products or services online than ever before. Challenges might lie ahead for
vendors to differentiate themselves in order to stay in the hunt for client
acquisition, Retention and growth. Innovation through internet and internet
marketing can help companies to stay afloat and nurture their talent pool and
strengths in the right direction.
ABOUT THE PUBLISHER:
Akosa Onyedikachi is An IT
Consultant and the Managing Director of Harris Global Nigeria, an Information
Technology firm that specializes in Biometric Systems, GPS Tracking,
Surveillance Technology, and Web Development. Visit www.harrisglobal.org for more.
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