THE BENEFITS OF INTERNET MARKETING BY AKOSA ONYEDIKACHI

What is Internet Marketing?

Internet marketing or online marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails as defined by webopedia

Marketing is an essential component for Product or service adoption across targeted audience. Conventional marketing strategies have always been known or associated with high budget and market research requirement. In recent times people across the globe have started realizing the benefits of internet marketing as the world is becoming smarter and more efficient. As technology advances, the Internet has become a very useful and powerful tool that is capable of putting smart companies on a solid foot. On the contrary, the rest of the companies might have been spending more on advertising rather than making more money. There are too many advantages of using Internet marketing as a modern tool and strategy to draw more customers to trigger unprecedented growth.

 Here are some of the facts that you have to remember as you tend to analyze what Internet marketing is all about:

THE BENEFITS

Your Business is open twenty four hours in one day and seven days in a week. This would mean that there is not a minute wasted in your business since it is always open for everyone to see. Furthermore, the people who are able to browse your business are not only the ones located in your local area but those who are located nationally and internationally. No matter what their time zone is, they can surely browse your products or services.

Another Benefit is that when it comes to Internet marketing, you shell out almost next to nothing. Although sending e-mails to your subscription base may cost you a little amount, this is still cheaper compared to sending letters through postal mail service. You can also do updates as often as you can for your subscribers through the use of e-mails. The guests on your site will be able to catch up to the latest news and updates in every visit. If you decide to put up a sale, your visitors will be able to shop with discounted rates as soon as they can log into their e-mails. If your business involves time sensitive details like in a law firm, online magazine or in a newspaper, delivering your products to your customers can be so easy and secured since you can do it directly yourself and not make use of the services of a courier.

You can design and woo your customers in a better way without much time and investments on an internet marketing enabled campaign. One of the best aspects of this campaign is that it meets the eye of the target much faster and in a concentrated way. This can also enable you manage your leads and convert them into opportunities in a faster manner too.

It has proven to provide a clear cut communication between the customer and service provider.

With better customer satisfaction and increased bottom line you are sure to become a prominent entity in the segment of your industry.

Most people admit to the fact that internet marketing and an online presence can provide a more trustworthy image of self or business online. It has helped in new customer acquisition and growth even in the challenging times of recession.

Internet as an arena is growing year by year. More number of users are buying or are interested in buying products or services online than ever before. Challenges might lie ahead for vendors to differentiate themselves in order to stay in the hunt for client acquisition, Retention and growth. Innovation through internet and internet marketing can help companies to stay afloat and nurture their talent pool and strengths in the right direction.

ABOUT THE PUBLISHER:

Akosa Onyedikachi is An IT Consultant and the Managing Director of Harris Global Nigeria, an Information Technology firm that specializes in Biometric Systems, GPS Tracking, Surveillance Technology, and Web Development. Visit www.harrisglobal.org for more.