Identifying a Hot Demand product (Mini Importation Business)

This process sometimes might seem to be the most stressful, but with a little bit of research you are good to go. Before you identify a hot demand product, you must first identify a need, and then identify you target audience, the prospective customers to be. Ways of identifying this audience is by participating in online forums like nairaland, go through the various categories and find out what people actually think about your product, seek to know how much they do get these products, and create a thread to discuss about this product. Depending on the response you get, you would know if this product is a hot demand one.

Another step is to observe search trends related to your product using Google Keyword Tool

This is an easy way to get a preliminary idea of demand in less than 5 minutes, and for free. Go to Google’s Keyword Tool and do a search for keywords related to your product. Google will then tell you how many monthly searches are performed for various related keywords. These days everyone uses search engines to find what they need, so if no one is searching for what you want to sell, that’s not a good sign. On the other hand, if thousands of searches are being done for keywords closely related to your product, you might want to do some more research and take the next step!